An Architect of thoughts

Architecture, the visual form of creative space-making that keeps building up inside a person’s mind, is a work of art; an art that seeks ties to the inside of the onlooker. Over the years, architecture has emerged as a visually rich story that froze the historical events across the painted ceilings as in Sistine Chapel by Michelangelo or as inscriptions carved on walls in the Brihadeeswara temple in India. While some of the ’frozen history’ spoke for themselves, the others opened a whole new dimension of understanding when it took a step closer with documentation and research findings. This repository of architectural storytelling makes a building’s architecture ‘speak its heart out’, making the user achieve a connection to the truth of the making of the space. Journalism and written records have created a parallel track to the ongoing architectural evolution, which simultaneously records the architectural metamorphosis involved, and makes it an empirical record for any

Hello 2020! It's time for an actually HAPPY new year. But, how happy is it? We all know it the new year traditions are extremely high-held and everyone is just spelled with it. But arriving the next day like today, the second of Jan, the vibe is washed away. But why? Why can't we be happy for the entire year? Here's a quick look into how SELF-APPRECIATION can make it happen. Having taken up studies in Psychology, I'm in quest for originality more than ever. During my quest, I stumbled upon self-appreciation, a 'habit' that has the capability of turning into a 'quality' . My 2019 has been a pot-pourri of life, career and inner-seeking, that required a great deal of confidence in myself at every step. At every such step, it is the 'Appreciation' from the near-and-dear that held the pieces of my mind together. That is when I realised the value of even the smallest dose of appreciation that had the power to push . This coupled with an equal

'Unmasking to seek the original' might ' sound' absurd but it doesn't ' work' to be that absurd. How is the originality defined? Does originality compel difference? Should the ads not be repeated to be called original? No idea could be an independently evolved one with no ties to existing. The very base of the emergence of any idea is the pre-formed mindset framed by exposure to various existing ones. This would settle as an inspiration of the existing ideas to help in understanding of the current scenario in the society. We see, we register, we analyze and then we respond to things in the form of marketing. A product of these, the idea, is by any means 99.6% 'independent' where the credit of the dependent 0.4% go for the 4 points mentioned. Nevertheless the idea is original. The originality not at an entirety but with the degree of independency of the idea. The actual 'originality' depends on the transparency of the advertiseme

The indefinable affinity towards the Aquamarine color and the sea waters that encompassed it, had me discover and virtually explore a uniquely beautiful destination – Seychelles. Seychelles , The breathtakingly beautiful island chain, home to around 115 islands is truly an integrated beauty with lush blue waters that are added hues by the chromatic corals & rich habitat. The picturesque tropical land with its glimmering waters, iridescent sky and serene landscape paves beautiful ways to add sparkle to your vacation . Things to do on in Seychelles: 1.Turn pink while treading over the pink sands of La Digue Anse Source D’Argent, is a perfect picturesque coastline with pretty pink sand dotted by giant granite boulders that add the right tinge of texture to the smooth landscape. A simple walk on the smooth sand, Sun bathing or Snorkelling at this peaceful setup creates a paradisiacal aura. 2. Feel

Planning on Globetrotting? Let's thank our mother earth for the amazing transition of seasonal experiences at every latitude & longitude and avail the privilege of travel in this beautiful blend of Monsoon and Fall. This season, explore these breathtaking destinations that are generously spread across the world. 1.Hawaii, U.S. The Hawaiian archipelago is a beautiful collection of breathtaking islands, friendly beaches covered by rocky landscape crowned by rich greenery that bring in vivid vacation vibes during the months of July. With the 4 th of July being the Independence day of United States, the Hawaiian waters reflect the beauty of the firework show happening on the day. The warm tropical setting is open to refreshing beach activities all along the month of July. 2.Provence, France With the coming of July, the air at Provence will be filled with the aroma of lavender and thyme.

     With the human knowledge reaching the greatest heights with technology and connections, people basically know everything that is going around. (Or atleast have the means to know the world) Such knowledge brings about behavioral changes that in turn reflect on the choices of the people. The trends, the so-called 'viral' subjects and their intrusion into the human beliefs have given a new-age definition to the stereotypes.      With so many influences crowding around the human mind, its goes for the best ways of de-crowding by following the stereotypes, but sub-consciously. This has created or more clearly defined the demarcations of various user groups. 'Certain products' are specific to 'certain groups' since the past years because that is how marketing or any other comprehension  works. But how does this specification come into picture? Is it from the depth of personal choice or from the surface of common beliefs.      The common everyday recurren

Advertisements or any communication is perceived differently by different user groups. Researcher Martin reveals "When feeling sad, males prefer happy ads to boost their mood. In contrast, females prefer happy ads when they are feeling happy." The perception of any ad varies with the evolving mindset of the human being. The perceptions differs not only across genders and age groups, but across regional contexts too. The people who have been brought up in a cultural environment relate better to the ads that connect well with their emotions. Whereas the people brought up in a diverse setup would relate to the trends that fit well with the current. The understanding of the target audience frames the basic ' A ' of A dverstisement. Advertising in the streets of Osaka, Japan that uses neon signs with imagery & graphic style that is better relatable to the people of the region. This understanding is moulded by both the past and present of the r