An Architect of thoughts

     With the human knowledge reaching the greatest heights with technology and connections, people basically know everything that is going around. (Or atleast have the means to know the world) Such knowledge brings about behavioral changes that in turn reflect on the choices of the people. The trends, the so-called 'viral' subjects and their intrusion into the human beliefs have given a new-age definition to the stereotypes.      With so many influences crowding around the human mind, its goes for the best ways of de-crowding by following the stereotypes, but sub-consciously. This has created or more clearly defined the demarcations of various user groups. 'Certain products' are specific to 'certain groups' since the past years because that is how marketing or any other comprehension  works. But how does this specification come into picture? Is it from the depth of personal choice or from the surface of common beliefs.      The common everyday recurren

Advertisements or any communication is perceived differently by different user groups. Researcher Martin reveals "When feeling sad, males prefer happy ads to boost their mood. In contrast, females prefer happy ads when they are feeling happy." The perception of any ad varies with the evolving mindset of the human being. The perceptions differs not only across genders and age groups, but across regional contexts too. The people who have been brought up in a cultural environment relate better to the ads that connect well with their emotions. Whereas the people brought up in a diverse setup would relate to the trends that fit well with the current. The understanding of the target audience frames the basic ' A ' of A dverstisement. Advertising in the streets of Osaka, Japan that uses neon signs with imagery & graphic style that is better relatable to the people of the region. This understanding is moulded by both the past and present of the r