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Is it okay to be 'Branded'? How good is it?

     With the human knowledge reaching the greatest heights with technology and connections, people basically know everything that is going around. (Or atleast have the means to know the world) Such knowledge brings about behavioral changes that in turn reflect on the choices of the people. The trends, the so-called 'viral' subjects and their intrusion into the human beliefs have given a new-age definition to the stereotypes.
     With so many influences crowding around the human mind, its goes for the best ways of de-crowding by following the stereotypes, but sub-consciously. This has created or more clearly defined the demarcations of various user groups. 'Certain products' are specific to 'certain groups' since the past years because that is how marketing or any other comprehension  works. But how does this specification come into picture? Is it from the depth of personal choice or from the surface of common beliefs.
     The common everyday recurrences of such ideas can be understood from the clothing choices of the people. The thought of preferring the 'branded creations' have gone beyond the consideration of quality and beauty. Majority of such preferences are merely due to the 'name' of the brand. Though it is a credit to the rich legacy of the classic brands, it also has a non-appreciable impact on the society. A more severe impact happens when the actual beauty of fabrication and craftsmanship is overlooked with the 'brand preferences'. With the worst case scenario coming, people have been 'judged' by their preferences. This breaks the equality vision amongst the population and every eye becomes capable of mental bullying.
     Being an immature kid, I once happened to ask my mother why we had to wear same boring uniforms to the schools. She inculcated the baby steps of social understanding in my nascent mind with a simple reply "Every child must get to look EQUAL". The sensitivity of the a child's mind doesn't get any better with age. Every human mind is sensitive and must have an unaffected  freedom of choice to appreciate the beauty and workmanship in any creation.
     Every creation has a nature of its own, a special feature of its own. Some say "Less is more" while others say "Less is bore". Thus, the branding must not go to the extent of affecting the actual unique beliefs of a human being. Originality must be left unaltered.
     Amidst the blind social drive, the strength of numbers in framing the stereotype, one must appreciate every texture in the fabrics, every tint and shade in the color palette, every degree of linearity in the profile of an object, every volume and density of the 3dimensional figures, every size of the visual display, every organisation or disorganisation of the numbers and every individual perception of the entire picture.
Branding must pave its way in parallel with the appreciation of the carefully created creations without intruding the perception of the peculiar.

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