An Architect of thoughts

'Unmasking to seek the original' might ' sound' absurd but it doesn't ' work' to be that absurd. How is the originality defined? Does originality compel difference? Should the ads not be repeated to be called original? No idea could be an independently evolved one with no ties to existing. The very base of the emergence of any idea is the pre-formed mindset framed by exposure to various existing ones. This would settle as an inspiration of the existing ideas to help in understanding of the current scenario in the society. We see, we register, we analyze and then we respond to things in the form of marketing. A product of these, the idea, is by any means 99.6% 'independent' where the credit of the dependent 0.4% go for the 4 points mentioned. Nevertheless the idea is original. The originality not at an entirety but with the degree of independency of the idea. The actual 'originality' depends on the transparency of the advertiseme

The indefinable affinity towards the Aquamarine color and the sea waters that encompassed it, had me discover and virtually explore a uniquely beautiful destination – Seychelles. Seychelles , The breathtakingly beautiful island chain, home to around 115 islands is truly an integrated beauty with lush blue waters that are added hues by the chromatic corals & rich habitat. The picturesque tropical land with its glimmering waters, iridescent sky and serene landscape paves beautiful ways to add sparkle to your vacation . Things to do on in Seychelles: 1.Turn pink while treading over the pink sands of La Digue Anse Source D’Argent, is a perfect picturesque coastline with pretty pink sand dotted by giant granite boulders that add the right tinge of texture to the smooth landscape. A simple walk on the smooth sand, Sun bathing or Snorkelling at this peaceful setup creates a paradisiacal aura. 2. Feel

Planning on Globetrotting? Let's thank our mother earth for the amazing transition of seasonal experiences at every latitude & longitude and avail the privilege of travel in this beautiful blend of Monsoon and Fall. This season, explore these breathtaking destinations that are generously spread across the world. 1.Hawaii, U.S. The Hawaiian archipelago is a beautiful collection of breathtaking islands, friendly beaches covered by rocky landscape crowned by rich greenery that bring in vivid vacation vibes during the months of July. With the 4 th of July being the Independence day of United States, the Hawaiian waters reflect the beauty of the firework show happening on the day. The warm tropical setting is open to refreshing beach activities all along the month of July. 2.Provence, France With the coming of July, the air at Provence will be filled with the aroma of lavender and thyme.

     With the human knowledge reaching the greatest heights with technology and connections, people basically know everything that is going around. (Or atleast have the means to know the world) Such knowledge brings about behavioral changes that in turn reflect on the choices of the people. The trends, the so-called 'viral' subjects and their intrusion into the human beliefs have given a new-age definition to the stereotypes.      With so many influences crowding around the human mind, its goes for the best ways of de-crowding by following the stereotypes, but sub-consciously. This has created or more clearly defined the demarcations of various user groups. 'Certain products' are specific to 'certain groups' since the past years because that is how marketing or any other comprehension  works. But how does this specification come into picture? Is it from the depth of personal choice or from the surface of common beliefs.      The common everyday recurren

Advertisements or any communication is perceived differently by different user groups. Researcher Martin reveals "When feeling sad, males prefer happy ads to boost their mood. In contrast, females prefer happy ads when they are feeling happy." The perception of any ad varies with the evolving mindset of the human being. The perceptions differs not only across genders and age groups, but across regional contexts too. The people who have been brought up in a cultural environment relate better to the ads that connect well with their emotions. Whereas the people brought up in a diverse setup would relate to the trends that fit well with the current. The understanding of the target audience frames the basic ' A ' of A dverstisement. Advertising in the streets of Osaka, Japan that uses neon signs with imagery & graphic style that is better relatable to the people of the region. This understanding is moulded by both the past and present of the r

“It is neither the strongest of the species that survives nor the most intelligent that survives. It is the one that is the most adaptable to the change.” –Charles Darwin, The father of evolution   The theory of evolution applies not only to any living species, but to the space upon which it lives. Dwelling, the place where these lives reside is everything from the nest of a bird to the Palace of a king. These are built from the nature, upon nature and with the nature giving a new picturesque to the surrounding. These shelters are thus born; ready to adapt, for it to survive in the nature. They grow along with the nature, undergoing all the changes that come by the passage of time. The birth and death of these are governed by architectural principles of the coming era. While certain principles help the growth, some work against it, making the survival difficult. As Le Corbusier has the personification of the Chandigarh city plan to a human body, every single built environme

            “Trend” -The ruler with a hidden past. Any drift in lifestyle has an ultimate path cloaked behind it. Right from the ‘micro’ of a fabric to the ‘mega’ of an assemblage, there lies a subconscious idea with its roots spreading to the social ideologies and mental perceptions. Any such perception would let itself drown into the ideologies dumped by social media and communication means.            A time lag would let us think- “How did the land of sarees allow western wear?” With the politics of choice of clothing put aside, how did this thought even emerge and dig its way through the diverse  communities and classes ?            “Globalisation” - They say.            The whole process went through different revolutionary changes – from the secluded communities to opening up to a new era namely industrialisation followed by a giant “21 st century leap” comprising different governing ideas such as Technology and media – all opening up opportunities to interact a